I’m Anne Marie Gee, founder of Reloved Again. A luxury resale and consignment boutique based in Chelsea, London, United Kingdom.

My fashion journey began with a blog, first Catwalkschoolgates and later CatwalkGee, where I shared my evolving style and honest experiences. Back then, I often bought fast, throwaway fashion, yet I was left with a wardrobe that felt empty of real value. I admired the timeless craftsmanship of luxury houses like Chanel, Hermès, Louis Vuitton, Gucci, and Cartier, but like many women, I didn’t want to spend the price of a small car on my wardrobe each season.

That realisation sparked a change. I became an advocate for selling before buying and for investing in pieces that last, often preloved. Out of this philosophy, Reloved Again was born, growing into a trusted Chelsea townhouse consignment shop for high-end buyers and sellers.

Our Philosophy: Preloved, Luxury, and High-End

To me, preloved is not just a word: it signifies care, heritage, and enduring value. At Reloved Again, we curate designer wear and pre owned luxury bags with the same attention to detail and respect you’d expect from a high-end boutique in Chelsea. Every item in our collection is hand-selected for quality, craftsmanship, and timeless style.

From luxury resale clothing to investment-worthy accessories and heritage pieces, our mission is to make the preloved experience feel exclusive and refined. With in-depth product descriptions, professional photography, and styling videos, we help clients shop preloved luxury fashion with the confidence and sophistication of an in-person boutique experience.

A Boutique Experience in Chelsea

Our mission is to make shopping pre loved designer clothes feel no different to visiting an elegant designer store. That means:

• A curated edit of luxury pieces from Chanel, Hermès, Louis Vuitton, Gucci, Cartier, and more.
• Clear, accurate descriptions and styling advice that reduce uncertainty.
• High-quality images and videos that bring each piece to life.

Whether you’re shopping from our London townhouse boutique or browsing online, the experience is always high-end, personal, and trustworthy.

For Sellers: Turning Wardrobes Into Investments

Reloved Again isn’t just for buyers—it’s for sellers too. Clearing your wardrobe should feel rewarding and seamless. With over 10 years of experience, we’ve built a reputation for honesty, expertise in pricing, and one of the highest sell-through rates in the luxury consignment shop industry.

Our sellers benefit from:

• Fair, transparent valuations.
• Boutique-level presentation that attracts serious buyers.
• A simple process that transforms second hand designer clothing into profit.
• Personal relationships built on trust and discretion.

Whether you’re in Chelsea, London, or elsewhere in the United Kingdom, Reloved Again makes selling pre owned luxury bags and vintage designer wear both profitable and stress-free.

There may be many companies in the resale market, but Reloved Again stands apart. We are not simply a second hand shop, we are a boutique consignment destination dedicated to preloved luxury fashion.

For buyers, we provide access to carefully authenticated, investment-worthy designer pieces. For sellers, we make wardrobe clearance a profitable and dignified experience. At Reloved Again, preloved is never second best, it is the smart, stylish, and sustainable way to enjoy high-end fashion in London, the United Kingdom, and beyond.